Fill in the Blank:

2025 Enterprise Technology Survey Report

Crane Venture Partners: First to Believe, Last to Leave

At Crane, we invest in the future of enterprise technology—by listening, learning, and helping founders build what enterprises truly need. The Fill in the Blank™ survey captures the voices of senior enterprise technology leaders, revealing key trends, challenges, and opportunities shaping the enterprise software landscape in 2025.

What’s Inside?

This year’s report distills insights from senior enterprise executives across industries—including finance, healthcare, retail, media, and technology—who collectively manage or influence $3B–$4B in annual enterprise technology spending.

• AI Adoption: From Hype to Reality
  Enterprises are eager to scale AI and machine learning, but integration challenges, data readiness, and security concerns slow progress. Learn how startups can break through these barriers.
• Security & Compliance: A Non-Negotiable Priority
  With executives citing security and compliance as a top concern, technology vendors must build with trust, transparency, and regulatory alignment from day one.
• The Growing Complexity of Data Stacks
  Data integration remains a major pain point, with enterprises struggling to unify cloud and on-prem systems. Find out why seamless interoperability is now a must-have for enterprise adoption.
• The New Enterprise Buying Process
  Enterprise technology decisions are increasingly decentralized—70% of companies report no single AI leader. Understand the evolving landscape of procurement and stakeholder influence.
• How Startups Can Win in 2025
  Enterprise buyers prioritize clear ROI, innovative solutions, and scalability. Learn how to align your product with these expectations and gain traction in a competitive market.