Bluefish Raises $43 Million Series B to Power Agentic Marketing

By Richard Snee, on behalf of The Crane Team

Marketing is entering one of its biggest transformations in decades.

As AI agents become capable of planning, executing and optimising campaigns, enterprises need entirely new infrastructure—not simply new software features. The organisations that thrive will be those that rethink how marketing work gets done from the ground up.

Bluefish is building exactly that.

Today's $43 million Series B gives the company additional resources to accelerate its vision of agentic marketing for the world's largest enterprises.

Why we're excited

Enterprise software is entering an agentic era. AI won't simply make marketers more productive—it will fundamentally change how work gets done inside organisations. Bluefish is building the infrastructure that enables enterprises to manage that transition with confidence. We believe the biggest opportunities lie with companies that rethink entire workflows around intelligent agents, rather than simply adding AI features to existing products.

Congratulations to the Bluefish team on an exciting next chapter.