Announcing Bluefish: Revolutionizing Marketing in an AI-First World 📢🐟🎯
Today, advertising is seamlessly integrated into our mobile and social media experiences. We find targeted ads within our favorite apps and feeds, blending in with content from the people and brands we follow. But, what does this look like in an AI-first search world? Just like how mobile and social media turned the marketing world upside down a decade ago, AI is now shaking things up by not only changing how we get information, but also transforming the way we shop.
The way we interact with the internet is changing, and so is advertising. We are leaving behind the days of scrolling through the “10 blue links” on search engines. In their place, AI is swooping in, giving us instant, context-rich answers in natural language.
Tools like ChatGPT and Perplexity are stirring up a bunch of questions and concerns in marketing departments: What are AI tools telling consumers about our brand? How are we being positioned? How do we integrate ads into AI-based interactions? How do we make sure that AI tools are providing accurate information about our products? What is a “campaign” in the world of AI-mediated consumer interaction? For those of you who use platforms like Perplexity, you may have noticed it often pulls data from Reddit and other user-generated content sites. Is that the information brands want to display as the source of truth?
The team at Bluefish is here to tackle all of those questions, helping brands take back the reins with the world’s first end-to-end AI marketing platform. They believe brands should have transparency into how AI showcases their products and services. Bluefish equips marketing teams with tools to control how their data is used in training models, and provides the tools needed to reach consumers on the new AI channel. The Bluefish platform ensures your brand is kept safe in AI searches and facilitates the transition to campaigns for AI, complete with all the analytics you need.
We are thrilled to announce our investment in Bluefish’s $3.5 million pre-seed round, backing a stellar team that’s ready to make their mark once again. Alex, Jing, and Andrei, the founding team behind Bluefish, have over a decade of experience in the MarTech and AdTech world, including successful exits to companies like Meta and Microsoft. We’re super excited to help them shape the future of marketing!
If you know of a large brand that advertises online and would like to join their exclusive pilot program, get in touch, and we’ll connect you with the team at Bluefish.