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Actionable perspectives from the front lines of company building. Designed to help founders grow with clarity, confidence, and momentum.

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GTM Perspectives
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Founder Stories

Founder Stories: Value Creation at Tinybird

Founder Stories

Founder Stories: Narrowing Down Your ICP to Generate More Revenue, Faster

Founder Stories

Founder Stories: Curiosity Beats Confidence — From Academia to Closing Six-Figure Deals

Founder Stories

Founder Stories: Value Creation at Axiom

Research & Books

Fill in the Blank 2026: Preliminary Findings

Meet Ardent, your data engineering team

GTM Perspectives

Stop Selling, Start Listening: Handling Objections The LAER Way

GTM Perspectives

Are you missing the real meaning of ICP?

First to Believe, Last to Leave: Celebrating SRE.ai, Bluefish.ai, and 7bridges

SRE.ai: Automating the DevOps Layer for Enterprise Operating Systems

Founder Stories

Founder Stories: Getting Close to Your Prospects and Using Content to Build a High-Quality Sales Pipeline

GTM Perspectives

Barthes, Brands & the Battle for Meaning in the Age of AI

Why We Backed Memories.ai: Building the Memory Layer for AI’s Next Chapter

GTM Perspectives

Continuous Hiring: Simulated work exercise & taking references (Part 5)

GTM Perspectives

STAND UP! for your online meetings with prospects

GTM Perspectives

Continuous Hiring: Career Deep Dive (Part 4)

GTM Perspectives

Why Not Having A Real Champion Will Kill Your Deal (And How To Fix It)

GTM Perspectives

Automagically: The Secret Ingredient of Next-Gen Enterprise Software

GTM Perspectives

Continuous Hiring: Skills & Behaviours (Part 3)

GTM Perspectives

How To Run Your Second Meeting With A Prospect

GTM Perspectives

The Rise of the Startup Chief of Staff

GTM Perspectives

Continuous Hiring: Trust….but verify (Part 2)

GTM Perspectives

How To Run Your First Meeting With A Prospect

Welcoming pyannoteAI – Speaker Intelligence: The Next Frontier in Voice AI

GTM Perspectives

How to Matter More to More People: Storytelling for Founders Who Speak in Code

Crane Leads Gable's Series A: Not Just a Product—A Movement

Announcing ConfigHub: Solving Infrastructure’s Configuration Crisis

GTM Perspectives

Continuous Hiring: Why Your Job Description is Not a Predictor of Success (Part 1)

GTM Perspectives

Why Failing To Understand Key Stakeholders Is Killing Your Deals (And How To Fix It)

GTM Perspectives

Success is Quietly Loud: Introverted Leadership at Work

Identity is Everything: Welcoming Icite to the Crane Herd

GTM Perspectives

Always Be Hiring: Why Your First Sales Hire May Not Actually Be a Salesperson

GTM Perspectives

Why Poor Discovery Is Killing Your Deals (and How to Fix It)

GTM Perspectives, Research & Books

Value Creation Explained: Building A Framework for Success in Major Deals

GTM Perspectives

The Big AI-Washing Dilemma: When Everyone's Special, No One Is

GTM Perspectives

How to use BAMFAM To Avoid the Sales Valley of Death

GTM Perspectives

Continuous Sales: Don’t Forget to “Mind The Gap”

Research & Books

Fill in the Blank 2025: Enterprise Technology Survey Report

The Future of Data Infrastructure and Our Investment in Kurrent

GTM Perspectives

To OSKR or Not to OSKR?

GTM Perspectives

GET ON A PLANE (or bus, or car or train)!

GTM Perspectives

Startup Success for Founders: 5 Non-Negotiables and 5 "Extra Credit" Considerations

Announcing Bluefish: Revolutionizing Marketing in an AI-First World 📢🐟🎯

GTM Perspectives

Building an outbound sales motion