Free-dom to communicate with your users

Posted: 11 May 2022

“Free software is software that respects your freedom and the social solidarity of your community. So it’s free as in freedom.”…Richard M Stallman (aka “rms”)

Apt when considering how to build an infrastructure software product that has as its core premise, empowering developers with the freedom and flexibility to create meaningful communication with the users of their own product freely and easily.

The essence of Novu – the open source notification infrastructure, built for developers by developers, to simplify managing, orchestrating and deploying notifications, through a single API whilst retaining full control.

Hard to resist para-quoting rms again – “If the developer doesn’t control the program, the program controls the developer…….”

With Novu, developers have the freedom to embed mission critical notification capabilities into any product through a simple API, the flexibility to self host or opt for a cloud service, whilst retaining full control.

When Tomer and Dima shared they had built the first open source solution for notification infrastructure, built for developers by developers – we were hooked.

At Crane we are firm believers that critical infrastructure software should be open source by design – giving developers the tools to build high-performance systems that are easy to test, flexible to use and secure to deploy.

We are thrilled to partner with Tomer Barnea and Dima Grossman, the co-founders, embody this philosophy.

We are also thrilled that Novu is our first investment in Israel and excited to have alongside us incredible co-investors Ariel Maslos, EniacVC (Tim Young), m]x[v (Mark Ghermezian), Entree Capital (Adi Gozes), Tom Preston-Warner and a host of Israel’s leading enterprise entrepreneurs.

—Krishna Visvanathan