We recently hosted FLIGHT, our annual event for founders of European intelligent enterprise companies at pre series A stage. The quality of speakers and insights shared at the event was such that we wanted to share this knowledge with the wider European enterprise community.
FLIGHT is solely focused on how to scale the commercial side of an enterprise software business. On stage we had practitioners ranging from early stage founders to experienced founders/execs, sharing experiences and key learnings around early stage GTM, marketing and scaling sales.
In this second post (of a series of three) we share the content from the enterprise Marketing theme:
- How to kickstart your marketing ecosystem on a budget (Tumai Huang, Head of Marketing, OpenSensors)
- How to build a lead gen marketing machine (Alex Steadman, Head of Marketing EMEA, Mesosphere)
- How to build a killer B2B marketing team: 7 things I wish I’d known at the start (Chiara Quadranti, ex-Director of Marketing, Onfido)
The previous post covered the Go-To-Market theme and the final post is all about early stage Sales & Customer Success.