“Serverless is the space-filling hot glue for all kinds of IT integrations.” – Chris Swan
Take the media industry, which is riddled with complexity, with a myriad of content types (linear TV, streaming services, live events etc) that all have different requirements. Not only that, but there are multiple steps to make a stream consumable by consumers — from transforming the media format to encryption to CDNs and so on. When there is an event, such as a new episode becoming available, these services need to talk to each other and get triggered to run at the right time.
In addition, the media industry is all about front end experiences. The front page is changed constantly, whether it is because a new hot movie is out, the Olympics are kicking off or there is some other current event. As the front ends are updated, they need to ensure that any user, no matter where they are in the world, gets access to the right version of the app at the right time.
Finally, when dealing with content such as live sports, the infrastructure needs to cater to huge sudden demand spikes. This is the bread and butter of serverless computing, and many media companies have already realised how powerful it is for their use cases.
As the number of services and integrations grow, fully understanding IT environments — the performance, where errors are happening and why — becomes increasingly difficult. This is where Dashbird’s serverless monitoring platform helps companies continue serving their customers as well as possible.