FLIGHT 2018: Recent learnings from early stage Go-To-Market (1/3)
We recently hosted FLIGHT, our annual event for founders of European intelligent enterprise companies at pre series A stage. The quality of speakers and insights shared at the event was such that we wanted to share this knowledge with the wider European enterprise community.
FLIGHT is solely focused on how to scale the commercial side of an enterprise software business. On stage we had practitioners ranging from early stage founders to experienced founders/execs, sharing experiences and key learnings around early stage GTM, marketing and scaling sales.
In a series of three posts we will be sharing the videos and presentations from the main strands of FLIGHT. In this post we start with the content from the Go-To-Market theme which included:
- Finding your way to product-market fit (Rui Sales, Co-Founder & COO, Stratio Automotive)
- How to systemise sales (Abhirukt Sapru, CRO, Tessian)
- Transitioning from founder led sales: How to build a lean GTM team (Yodit Stanton, Founder & CEO, OpenSensors)
In the next post we share content from the Marketing theme with the final post being about early stage Sales & Customer Success.